Great Reads About The Great Outdoors

"The World's Leading Outdoor Magazine"

Field & Stream Magazine (F&S) offers outdoor sport advice on everything from hunting, fishing, survival, guns, and gear. The magazine is very popular among men typically, but we won't let that stop us.

F&S offers an online version of their magazine filled with specialized blogs, newsletters, subscriptions, and videos (see example below!). This convergence from print to screen is becoming a popular trend for most magazines these days. The technological shift is becoming increasingly important for business as more and more of our market goes online.

While I was looking through Field & Stream's online blogs, I got caught by one of their emotional transfer techniques, that I imagine, helps them hook us all. Photos of people smiling while holding up their catch of the day! The blog, Fly Talk, is all about fly fishing. It also comes with videos, tips, simple solutions, and many great "tails".

Field & Stream offers plenty of other fishing styles including saltwater, freshwater, bass, and trout fishing. On their website, you can find message and answer boards as well.

Some History...

Field & Stream Magazine was founded in 1895 by John P. Burkhard and Henry Wellington Wack. The magazine comes out monthly and has a circulation of 1.26 million. A while back, F&S worked with companies to create video games (Trophy Bass & Trophy Hunting series). Henry Holt and Company purchased the magazine in 1951. Holt eventually ended up being owned by CBS. They later sold the magazine once again to the Times-Mirror Company, which sold all of their magazines to Time Inc. in 2001. Late on in the 2000's, it was one of 18 magazines sold to Bonnier Group in 2007.

This magazine has an abundance of valuable information! There is a lot of reading, but it's all organized by topic. Regardless, your "neocortex" will be busy!

Have any other suggestions? Let me know!

Morgan Manfredi

The Freeloading Intern